23 Dec 10 Tips for Website Content Writing
It’s not only web design which counts but the content too. Web design may give a good feel about the website and draw attention in the beginning, but if it lacks good content people will leave it immediately and won’t refer to it again in future. Web content writing is very important task to captivate visitors in a website, since poor content takes only few minutes to make the visitor bid adieu forever. Don’t forget even one single line of trash write up can spoil a reader’s mood. Be very careful while crafting web content. Here are few simple tips for your help.
Keep it simple and relevant
Simplicity is the key to success of web writing. Unless your message is well comprehended by all, the whole purpose of writing will go in vain. Keep it simple yet strong, crisp yet impactful, creative yet relevant. No one is interested in reading pages after pages, so keep it short but powerful, including all important things you wish to communicate to your visitor. You can’t beat around the bushes and for the sake of creativity commit the mistake of losing focus. Stick to your topic, stay relevant.
It should be informative
Often web contents are seen repetitive, vague, and lacking concrete substance. But if a website is not informative, doesn’t convey anything meaningful even a good style of writing can go wasted. So, know what all to be included, what are the important points and include them all. Don’t beat around the bushes.
Make it tightly knit and avoid disconnection
Structure your write up properly, in a smooth flow moving from one thought to another. One sentence should be well connected to the next, but shouldn’t convey the same thing. A well-knit writing with a smooth flow will make reading pleasurable and beneficial for the reader. There shouldn’t be any disconnection. Many writers often use too many conjunctions to make the write up well-knit. But conjunctions show writer’s weakness. Instead, you may change paragraphs to convey different things.
Next time keep these few simple tips in mind while writing web content. It will be easier for you to craft captivating and effective web content.
Tags: Bushes, Concrete Substance, Conjunctions, Creativity, Few Minutes, Important Things, Mistake, Paragraphs, People, Poor Content, Sake, Simplicity, Single Line, Smooth Flow, Success, Trash, Web Content, Web Contents, Web Design, Website Content
03 Oct 09 5 More Ways to Improve Your Writing Part-XII
We have come a long way, and now the writing tips journey is approaching the finish line. This is the second last article of the 5 Ways to Improve Your Writing series, and in this part we will talk about how to write to improve your writing.
Work on Headlines
A headline of any write-up is as important as the write-up itself. Always remember, 70-80 percent of your readers will go away without even reading a single line, if your headline is not attractive. This is even more important for the copy or content that you write for web. I will suggest you to keep a notebook of headlines. Maintain a repertoire of effective headlines.
Comment on your favorite blog
Commenting on your favorite blog will keep you in touch with the blogger whom you like, and it will also make you write on new topics. Make a habit of commenting on 2-3 blogs daily.
Write even when you do not feel like
At times, writing seems like a drag, you just cannot squeeze a word our two out of your damn head. You just want to go away. Do not do that, rather keep on writing. The best way to keep such feelings in check is to write only. Keep squeezing words even when you do not feel like writing.
Make a note to revisit later
A brilliant idea just flashed in your mind but you cannot use it now in your writing, what should you do? Well, do not move on without writing it down. Make a note of the idea before you move on.
Write for publications
Writing for publications is different than writing for web, but I suggest you to try your luck in publication. Pick a magazine and send your writing idea along with a sample of your style of writing to the editor, and see if the editor approves it. Repeat this process until you get an assignment. At this point, do not concern yourself too much about the size of the publication, and circulation of the magazine.
Tags: blog, Blogger, Brilliant Idea, Circulation, Damn Head, Feelings, Finish Line, Habit, Headlines, Journey, Magazine Writing, Notebook, Single Line, Writing Tips
17 May 09 Cold Calling: How to?
In the last article on cold calling we discussed about the efficacy of cold calling techniques, and when we can use it. In this article, we will discuss about the structure of a cold call. Indeed, given the brevity of time that we get in a cold call, we need to structuralize the communication we have in order to create interest. You can consider using the following structure while making the cold call. These are the crucial steps that must be followed while making a cold call.
1. Begin with telling your name and company’s name, and do it as succinctly as you can.
2. Use this brief moment to gain access to more time, may be 45-50 seconds more. This can only be done, if you address the client’s problem in one single line. You got me right. You will need to do some research before making the cold call. No blind cold calls please!
3. Once you got the time you asked for, get directly to the point and build the case, so that you can get a chance to have a face to face meeting.
4. Give some detail about the problem you seek to address and hide some details. The idea is to build curiosity.
5. Let the client take the lead. Your objective is to get to the meeting table, not to practice the one-upmanship.
6. No one likes pushy sales person, so hang up if the person is not interested.
Tags: Address, Brevity, Cold Call, Cold Calling Techniques, Cold Calls, Communication, Curiosity, Efficacy, Face To Face, Meeting Table, Objective, Sales Person, Single Line, Take The Lead
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