26 Apr 10 Elements of Good Website Copy
What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?
Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.
Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.
What are the elements of good website copy?
A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.
- Snappy, catchy headline to attract viewers’ attention.
- High quality relevant image to give fodder to people who think visually, and content for image-search.
- Explanatory body copy to build on the promise made by the headline. The body copy with the help of relevant images will build desire.
- Powerful call to action button and words at appropriate places.
- Keyword rich headings and sub heading.
- Attributes and benefits listed at bullet points.
- Different font styling — different font sizes, color, attributes (like bold, italic, and underline, etc.).
- Trust seal, and other trust factors.
You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.
Tags: Action Button, Bold Italic, Bullet Points, Catchy Headline, Color Attributes, Converts, Copy Writer, Copy Writers, Copy Writing, Copywriters, Elements Of A Good Website, Fodder, Font Sizes, Image Search, Jerks, Relevant Image, Relevant Images, Search Engines, Wannabe, Website Copies
25 Apr 10 The Wait game – Those Who Wait Purchase More
A whitepaper published by a leading Internet security technology provider McAfee revealed that cautious online shoppers take more time to purchase a product, but they are more likely to convert into sales.
The study titled “Digital Window Shopping: The Long Journey to Buy” found that on average people take 33 hours and 54 minutes in making a purchase after their first visit to a website. In the last study conducted by McAfee, the average delay between the first visit and the final purchase was 34 hours and 16 minutes.
In total, around 54% of combined online shoppers wait for anything 12 hours and 2 days before making a purchase, whereas, 12% shoppers wait for less than 12 hours, and 33% wait for more than 2 days before making a final purchase after the first visit.
In the report McAfee has used the term “cautious shopper” for the group that wait for more than one day before making a purchase. 64% of combined online shoppers fall into this category. See image for detail of the report.
Tags: Game, Internet Security Technology, Long Journey, Mcafee, Online Shoppers, Technology Provider, Whitepaper
25 Apr 10 Website Copy Writing Tips – How to Improve
Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Better Website Copy Writing Tips
- Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
- Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
- Always remember, in writing style is so important that at times style, in itself, becomes substance.
- Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
- Do not talk about attributes, talk about benefits.
- Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
- Do not make pages multi-focused.
- Define model target audience of the website before writing copy for them.
- Use short sentences and short and simple paragraphs.
- Keep the content jargon free.
- List the benefit.
- Make the benefit as clear as possible.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010
Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]