What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?
Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.
Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.
What are the elements of good website copy?
A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.
- Snappy, catchy headline to attract viewers’ attention.
- High quality relevant image to give fodder to people who think visually, and content for image-search.
- Explanatory body copy to build on the promise made by the headline. The body copy with the help of relevant images will build desire.
- Powerful call to action button and words at appropriate places.
- Keyword rich headings and sub heading.
- Attributes and benefits listed at bullet points.
- Different font styling — different font sizes, color, attributes (like bold, italic, and underline, etc.).
- Trust seal, and other trust factors.
You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.
Tags: Action Button, Bold Italic, Bullet Points, Catchy Headline, Color Attributes, Converts, Copy Writer, Copy Writers, Copy Writing, Copywriters, Elements Of A Good Website, Fodder, Font Sizes, Image Search, Jerks, Relevant Image, Relevant Images, Search Engines, Wannabe, Website Copies
25 Apr 10 The Wait game – Those Who Wait Purchase More
A whitepaper published by a leading Internet security technology provider McAfee revealed that cautious online shoppers take more time to purchase a product, but they are more likely to convert into sales.
The study titled “Digital Window Shopping: The Long Journey to Buy” found that on average people take 33 hours and 54 minutes in making a purchase after their first visit to a website. In the last study conducted by McAfee, the average delay between the first visit and the final purchase was 34 hours and 16 minutes.
In total, around 54% of combined online shoppers wait for anything 12 hours and 2 days before making a purchase, whereas, 12% shoppers wait for less than 12 hours, and 33% wait for more than 2 days before making a final purchase after the first visit.
In the report McAfee has used the term “cautious shopper” for the group that wait for more than one day before making a purchase. 64% of combined online shoppers fall into this category. See image for detail of the report.
Tags: Game, Internet Security Technology, Long Journey, Mcafee, Online Shoppers, Technology Provider, Whitepaper
Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Better Website Copy Writing Tips
- Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
- Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
- Always remember, in writing style is so important that at times style, in itself, becomes substance.
- Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
- Do not talk about attributes, talk about benefits.
- Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
- Do not make pages multi-focused.
- Define model target audience of the website before writing copy for them.
- Use short sentences and short and simple paragraphs.
- Keep the content jargon free.
- List the benefit.
- Make the benefit as clear as possible.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips