A whitepaper published by a leading Internet security technology provider McAfee revealed that cautious online shoppers take more time to purchase a product, but they are more likely to convert into sales.
The study titled “Digital Window Shopping: The Long Journey to Buy” found that on average people take 33 hours and 54 minutes in making a purchase after their first visit to a website. In the last study conducted by McAfee, the average delay between the first visit and the final purchase was 34 hours and 16 minutes.
In total, around 54% of combined online shoppers wait for anything 12 hours and 2 days before making a purchase, whereas, 12% shoppers wait for less than 12 hours, and 33% wait for more than 2 days before making a final purchase after the first visit.
In the report McAfee has used the term “cautious shopper” for the group that wait for more than one day before making a purchase. 64% of combined online shoppers fall into this category. See image for detail of the report.
Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
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