07 Jul 11 Tips for Web Promotion of Budget Hotel
A budget hotel has a high level of demand in every place, since there is always a big segment of people who travel with a tight budget yet wish to enjoy vacations. These days, many people with limited budget do an online research before setting out for the vacation with family and friends. The reason can be many – they don’t wish to end up in an expensive hotel for lack of information about availability of budget hotel, time wastage etc. If you have a budget hotel and wish to get more and more visitors, try to promote it online. Here are some guidelines.
SEO
Foremost important thing for selling is getting seen or heard. This rule applies for your business too. If people are looking for budget hotels on Internet, and your hotel is not listed, you have already lost the battle. Who will know about you and come to you if you are not getting seen or heard? So, start search engine optimization of your website. Use keywords effectively in your websites or blogs, and make sure you have a high ranking in search engines like Google, Yahoo, and Bing etc.
Get listed in travel websites
People may not land up in your website or do a direct search; they may go to popular travel portals. So you need to tie up with all good travel portals. At the cost of some expense you can reap huge response from these sites. Online flight and hotel booking sites are to be considered as well. Not only people may get to know about you and contact you; but may also do online booking right from the travel portals. You may pay some commission to the intermediate site in between, but it is worth of money spent.
Some positive reviews can be helpful
Some positive reviews by past visitors can be extremely helpful for you. Your website may carry some real good reviews and these should look authentic and original. Paid reviews may not help you in the long run.
Tariff should be clear
There shouldn’t be any confusion regarding the hotel room tariff. State it clearly, by mentioning the kind of room you are offering. You may put pictures along with rates, for further understanding of the prospect. If you are offering off-seasonal discount, mention that.
Facebook fan page
A Facebook fan page will not only keep your past visitors connected to you and promote repetitive visit, but also draw lot of new people. Keep updating your fan page with latest happenings, events, offerings, rates etc.
What are waiting for? Get started with the online promotion.
Tags: Budget Hotel, Budget Hotels, Confusion, Direct Search, Family And Friends, Good Travel, Google, Google Yahoo, Hotel Booking, Hotel Room, Popular Travel, Room Tariff, Search Engine Optimization, Search Engines, Search Optimization, Segment, Tight Budget, Travel Websites, Vacations, Web Promotion
19 Jun 11 What Are the Different Types of Headlines?
Headline of advertising commercial or a book or marketing collateral is supposed to be the most important and attention grabbing part of the same. A headline is supposed to make the thing stand out from the clutter, draw immediate attention of the viewer. The copywriter can grab attention of the viewer with a wide variety of headlines. There can be several types of headlines as given below.
Questioning
There can be headlines that put forth questions like – ‘Did you know 80% of women love our shampoo?’ or ‘How often do you need to de-tan your skin?’, ‘Are you spending too much in Insurance?’ These questions not only grab attention fast, but also stir interest and provoke thoughts. People soon relate to such questioning headline and move on to the next segment of the advertisement to find out the solution.
Testimonials
There are many advertisements that put forth its customers’ words to sell the products or services. This trick always works, as people consider it as a proof of the brand’s credibility. Not all provide testimonials of real customers, but when used such strategy can be effective. It may go like this ‘This oil has lessened 70% of our health problems’. Put name, location, age of the customer speaking to make it appear more credible. You may take permission of that particular customer.
Straight on face
There are headlines talking straight to the viewer, in a direct tone. These are effective at times. Special offers, heavy discounts, inauguration – such announcement oriented advertisements adopt straight on face tone. Examples, ‘Grab last few days of 50% discount’, ’50 free laptops with Bike purchase’.
News headline
Then there are headlines, which announce some news like ‘Finally, A detergent is here which actually works’. Such announcement of news – like something new has come up always works.
Commanding headline
There are headlines, which ask you to do something. Such headlines are strong and are developed to encourage the action towards some benefit. They mostly start with a verb. Like, ‘Say no to plastic’, ‘stop drinking while driving’, ‘Stop abusing the minor’.
Let me know which one is your favorite.
Tags: Advertisement, Advertisements, Advertising, Bike Purchase, Clutter, Copywriter, Credibility, Detergent, Few Days, Free Laptops, Headlines, Health Problems, Inauguration, Marketing Collateral, News Headline, Proof, Segment, Shampoo, Special Offers, Testimonials
03 Aug 10 Do They Even Care About Your Email Newsletter?
There has been a big debate around the topic related to email newsletter response rate. The proponent of email newsletter claims that they are opened, read, and acted upon. Whereas, the other side says no one opens, read, or act upon after reading an email newsletter.
Thankfully MarketingSherpa, a leading online marketing agency has come up with a survey report that more or less provides an authoritative answer to this question, both for B2C (business to consumer) and B2B (business to business) environment.
The survey titled MarketingSherpa’s Email Marketing Benchmark Survey revealed that 25% recipients in B2C segment open e-mail newsletter, 14% of the total recipients click on the link given inside it, and 4% of them act upon them.
The scene does not look much different in B2B setting as well. Newsletter open-rate in B2B setting is 23%, which is mere 2% less than that of B2C segment; newsletter clickthrough –rate is 11%, which is 3% less than that of B2C segment; and 3% of the total recipients in B2b market works upon it, which is mere 1% less than B2C segment. (See image).
If we compare the conversion rate of email newsletter with that of direct mailers, which is at best 1-2%, then we will see how effective the medium is.
Tags: Authoritative Answer, B2c, Benchmark Survey, Business Environment, Business To Consumer, Conversion Rate, Direct Mailers, E Mail, email marketing, Email Newsletter, Email Response, Email Survey, Mail Newsletter, Marketing Agency, Marketing Survey, Open Mail, Proponent, Response Rate, Segment, Survey Report
