These days everybody is on social networking sites, especially Facebook and Twitter. And so are the brands. Every brand wants fans, followers and millions of online prospects. So these days, brands rope in digital marketers to popularize the brand further on internet, and make the most of social networking benefits. But at times marketers themselves try hand on the same and commit few common mistakes, as discussed below.
Too many pages for a single brand
At times marketers wish to draw more and more followers and create multiple pages, to reflect omnipresence. Imagine Mc. Donald’s having 10 Facebook pages, how many of them will you follow? One or two at the most and that too if it is localized, suppose it says Mc. Donald’s (Japan) or something like that. But soon you may start getting too many updates from both and eventually stop following one of them. Thus to stay on the safer side, create only one page for your brand, people are not on social networking sites solely for you. You will have more number of followers in such case.
Too often updates
At times being a beginner and too excited about the whole thing of social networking brands end up doing too frequent status updates, like changing status message every couple of hours. Don’t forget such things are always annoying for the followers who find their home page cluttered with your messages, and if they end up liking or commenting for any of them, then they may get endless number of notifications from the same. Do not do this. No one wants a cluttered page and full of brand messages. Remember, that person added you since likes you, not to get annoyed with you. So instead of torturing with brand messages, keep updates not more than twice in a day.
Do not talk just for the sake of talking
It is often seen marketers fail to think what to talk on a particular day and eventually end up talking senseless things and write updates just for the sake of writing like ‘Hello, Good morning. How are you all’. How many people will be interested in such a message coming from a brand? A handful may be, since they may have nothing else to do in life. So instead of writing rubbish things, write something which adds value, draws interest and attracts the followers. You may write a status message talking about special discount or latest achievement or the new advertisement you are coming up with or the new outlet you are about to open. You can also conduct polls and contests. Ask for suggestion on some products which always draw lot of attention. If there is a good incentive people are all the more interested in such activities.
These are some major mistakes brands often commit. Stay away from these.
Tags: Brand Messages, Endless Number, Fans, Followers, Imagine, Japan, Marketers, Mc Donald, Media Marketing, Notifications, People, Prospects, Rope, Safer Side, Sake, Senseless Things, Social Marketing, Social Networking Sites, Status Message, Status Updates
12 Aug 10 How Much Detail is Enough, And When It Becomes Boring?
In the last blog post we talked about why it is important to include details in a story or an article. We all seemed to agree that it is in details that real thrill and excitement of a story lies, and it is very, very important for a writer to include details in his or her writing pieces. But in the same article we could see a caveat against including too much detail, for it renders the article or story unreadable.
A write should only include details that take the story forward or which add to the understanding of the story. Rest of the things should not be included. Do not add even a single extra word that does not add to the development of your story or article.
Howe much details
Imagine you are driving a car through the country. What do you see? Do you see entire countryside, or just the thinks visible from the driver’s seat?
Do not force your audience to look sideways, walk behind, and go round and round, just to see every aspect. Your audience does not wish to see every aspect of a situation. She only wants to see what naturally will be visible from where he is standing in the context of story (driver’s seat).
When adding details to a story do not go on writing anything and everything about the subject that comes to your mind or everything that you know, just write what is relevant, and what you see from where you are. Put your blinkers on. The detail that does not add to the progress of story is not worth including.
Avoid adjective shorthand
How many stories, memoirs, articles, or novels have you read that contains adjectives like amazing, wonderful, or spectacular, etc.?
These are useless word that does not say anything. Write “you will not believe how amazingly wow that birthday party was,” and guess what, they will not believe it. Describe the situation, but do not use adverbs or adjectives that are empty of any meaning.
No cliché or dead metaphor please
It holds true for cliché as well. Cliché is called cliché because it is cliché, and people have moved away from it. A phrase or word becomes cliché when there is no emotional juice left in the phrase. Similarly, you should also stay clear of dead metaphors. I would recommend creating your own metaphors — metaphors that say something.
The golden rule here is to not include any dead metaphor, cliché, and unnecessary adjectives and adverbs in your writing. Instead of taking these shortcuts, try to describe the situation or thing in a bit detail for audience to make sense of it, or to get amazed, scared, or astonished. At the same time do not add too many details. It gets boring, after a while.
Tags: Adjective, Adjectives, Adverbs, Audience, Birthday Party, Blinkers, Caveat, Countryside, Dead Metaphor, Driving A Car, Excitement, Guess, Imagine, Memoirs, Novels, Shorthand, Wow
From the last post of the series, we are talking about interviews and how it will affect a 45-year old person in getting a job. In the previous post, we discussed how you need to carry yourself in the interview. In this article, I will talk about breaking stereotypes, using your age as an advantage, and how to handle questions that are not legal. So, let us begin our journey.
Play your age and tell them it is an asset
You didn’t grow old sleeping. You acquired certain skills and a hell load of experience, which a young person can only imagine to have, but can never have until he or she reaches your age. Play this card well, and tell you interviewer that your age has given you the wisdom and maturity that comes only with age. Convince your interviewer that it will be an asset not a liability for the company.
Smack the stereotype on its head
Your young interviewer has many preconceived idea attached with your age, which you need to dispel. This is necessary, but do not do it violently. Be calm, composed, and in the best of your selves when breaking the stereotypes.
Handle illegal questions well
So what you have grown old now? So what you are 40 plus? It does not mean anyone can discriminate against you based on your age. It is a crime, and if you are given hint of this then either politely move to other question or ask the interviewer to not go in that direction. You can also consider legal action, if it does not stop on that.
You need to be careful when working on the above suggestions. A wrong step may land you in trouble. It is a fine line to walk.
Tags: Advantage, Asset Liability, Getting A Job, Hell, Illegal Questions, Imagine, Interviewer, Job Guide, Job Help, Job Search, Journey, Maturity, Old Person, Preconceived Idea, Search People, Stereotype, Stereotypes, Wisdom, Young Person
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