Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.
If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.
A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.
Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.
Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.
You should not overlook any of the above-given tips when writing copy for an ad campaign.
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Who doesn’t want to be creative? But only a handful of us are creative. On contrary to this ratio, we all are creative within; creativity is there in all of us. But most of us don’t realize it, don’t cultivate it further. But, creativity is required everywhere – from education to business, from physics to psychology. Without creativity, life comes to a halt. Creativity gives vent to ones’ imagination, thinking, ideation power, and understanding of the surrounding. It’s the passion to create something new, which is the driving force behind all innovations in this world.
But how to keep the creative juice flowing? Here are tips below regarding where to get creative ideas from.
Choose an area of work, which interests you. Don’t do what everyone is doing and is counted as trendy, or what brings money. Follow your heart and aptitude. You should do things which interest you, what you are passionate about. Then work will never seem like burden, it will be enjoyable. Within your passionate field further choose an area which you are good at. Like some artists are best in oil painting. So they excel if they go to the same field.
You should be inspired by someone, to get going. It could be anyone – a mentor whose work inspire you or a famous person, a renowned global personality whose creations and success have always driven you crazy. Don’t imitate them blindly, get inspired by them.
Don’t end up doing what the rests have been doing. Challenge yourself constantly. Even if it seems impossible and full of hurdles in reality, if you think your idea is good and you can do it, go for it. It may take time and patience, but all great things come after long wait. Don’t be nailed down by failures. Failures will take you to success. If breaking rules help in procuring something good, let it happen.
Whenever something unique comes to your mind, pen it down and keep safely. It will keep you involved, focused, motivated and will help you to measure your progress.
Stay humble and open to new ideas. Don’t think you know it all. Tomorrow while talking to someone you come up with a better idea than before. So keep learning from others, books, films, articles – whatever is relevant for you. Even in an informal chat over coffee, great ideas may spring up.
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A cover letter accompanies resume to be mailed to the employer. It shouldn’t duplicate the resume, but complement it. It should be factual, informative, data oriented yet personal. Cover letter is your first opportunity to impress the recruiter, thus, writing an effective cover letter is of great importance. Writing a cover letter for the purpose of job often seems like a tedious task. But if certain steps and tips are followed it’s quite an easy. There are mainly 3 types of cover letters – the application letter (in response to a known job vacancy), prospecting letter (enquiring about prospective vacancy) and networking letter (requesting information and assistance in job search).
An ideal cover letter has 4 parts –
Letter should address the person you wish to communicate with. This person may hire you. Spell the full name correctly.
Opening paragraph of the letter is very important, as it’s the first step to appeal to the reader. If you are applying in response to an advertisement, mention that.
This is the most descriptive part of the letter. It should reflect your educational qualification as per your resume, your job experience. You have to sell yourself in most attractive package in this part.
End has to be interesting, humble and effective. At the end, request for an interview/appointment. Leave a thank note. Use standard complimentary notes like – ‘Sincerely yours’ or ‘Your faithfully’. Leave some space for your signature and below that type your full name.
Don’t let the chances of casting a good impression go waste with a poor cover letter. Follow the guidelines and craft a brief effective cover letter. Attach it with your CV and send across. Cross your fingers and wait for the interview call. Good luck!
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