09 Aug 10 3 Cs of Online Marketing
The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.
The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.
Content
Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.
And do I need to tell you what a stupendously big e-mail list can do to your online business!
Conversion
What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.
The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.
Who said content is not important…huh!
Community
This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.
A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.
Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.
Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.
Who said organic community…?
The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.
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19 Oct 09 Using Information Technology With Your Business
Information Technology is a vital component of almost every business in the modern age. Without having a good internet marketing campaign, you’re looking at a very limited amount of success. So you would think it’s basically a no-brainer as to why IT could change your business. Information Technology could improve your productivity in ways you can’t imagine. So make sure you always find the time and effort to make use of IT concepts, they could change the way you run your business for the better.
Investing in computers and computer networks enables you to develop more convenient ways of carrying out day to day operations. IT tools can help you automate functions that normally someone would have to go through each time, enabling a person to focus on a more important task. This way you save money for the time they don’t have to spend on a pointless task, and also allow for that person to be free to attend to a more pressing concern.
Information Technology will allow you to create a broader spectrum of easy collaboration with your staff. By networking their computers you enable everyone to communicate quickly, and more effectively on the fly. This way they can accommodate for changing needs and services as the changes happen in real time. All enabling you to keep relevant no matter how quickly the times change.
Finally information management will completely change with the influence of modern IT methodology. Through IT you can effectively store your information and vital business data in a different way, allowing you to access your archives faster with more accurate information. This could prove invaluable, and just another reason that your business should make sure to have a plentiful IT budget. With Information Technology you could change the face of your business, and maneuvering yourself for success like never before.
Tags: Brainer, Budget, Business Information Technology, Business Technology, Change Management, Collaboration, Computer Networks, Fly, Information Management, Internet Marketing, Marketing Campaign, Methodology, Networking, Productivity, Real Time, Spectrum, Technology Information, Using Information Technology, Vital Business Data, Vital Component
05 Mar 09 Internet Marketing is a Valuable Part of Business
Business growth and success is based on fundamental principles that help you to achieve your goals. The first thing you need to do is make a decision regarding what you want for your business. This helps develop focus in a specific direction. The next thing is to develop a plan of action. In the last few years, the internet has become a major part of most businesses. People use the internet to conduct market research, search for products, information, services and even for entertainment.
Most successful people have recognized the need for an integrated marketing approach. There are many important reasons to have a web presence, especially since it has become so much easier and affordable. The internet can offer you valuable exposure for your product or service. Many people find it a daunting task because they have limited technical knowledge, and automatically assume that getting set up is going to be an expensive exercise.
Before setting up your internet site you need to decide what your message is going to be. Take some time to write a list of what you hope to achieve from your site. You can have access to a vast reservoir of information and intelligence, but it is of little value if you are not prepared to spend the time thinking about what benefits you can offer the consumer. If your information is honest and accurate your site will have credibility. Take the time to work out a definite plan, know what you want your internet marketing to achieve. Unless you are able to monitor the results you have no way of knowing what value this avenue is adding to your business growth.
There are many different approaches to suit the needs and budget of every kind of business or individual. Before you make your decision check out www.gossimer.biz. They offer many different options and there is sure to be something to suit your needs. They can provide you with templates and even give you the option to customize your own web page with just basic computer knowledge. In addition to a customized service they also have many other valuable resources which you can incorporate into your business strategy. It is always best to work with a business that is a specialist in the field of internet technology.
Once you have your site you need to turn it into a valuable promotional tool that will attract visitors. The real reason for a website is to communicate with a potential consumer. The bottom line of any marketing action is to get new clients. Focus on the reasons why your service will improve the consumer’s life. They must be able to visualize the benefits they are being offered in a clear and concise way. It is the benefits that will motivate a potential client to take action and buy into your message.
If you keep these principles in mind you will find that the internet is a valuable tool that helps you grow your business, and you will generate consumer interest and action.
Tags: Budget, Business Business, Business Growth, Business Success, Credibility, Daunting Task, Definite Plan, Exercise, Fundamental Principles, Information Services, Integrated Marketing, Intelligence, Internet Marketing, Internet Site, Market Research, Own Web Page, People Find, Research Search, Succes, Technical Knowledge, Templates, Web Presence
