12 Jun 11 How Do You Gauge the Effectiveness of Your Social Media Marketing
Measuring the effectiveness of a marketing campaign is as important, if not more, as is the creation of the campaign, and same yardstick we use to measure social media marketing campaigns as well. But the question is how one measures social media marketing effectiveness? What goals are relevant for social media campaign? To answer questions like these, MarketingSherpa, a leading online marketing research agency, has done a survey in February 2011 with a sample size of more than 3, 000 people, result of which is given below.
The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.
According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.
What do you think, which one is the most important goal from the ones listed above?
Tags: 000 People, Customer Service Support, Followers, Gauge, Marketers, Marketing Agency, Marketing Campaign, Marketing Campaigns, Marketing Effectiveness, Marketing Research, Marketingsherpa, Measures, Media Campaign, Media Marketing, Online Marketing, Search Engine Ranking, Social Marketing, Subscribers, Survey, Yardstick
23 Sep 10 How to do Successful Postcard Marketing?
There’s nothing like postcard marketing, as it hits the target market directly and that too at a small cost. Nice postcard marketing always brings in great rewards, recurring business, favorable image and high brand recall. Best part of postcard marketing is its extremely cost-effective nature. A good marketing strategy coupled with an excellent design can ensure successful postcard campaign.
Here’s a guideline for running a successful postcard marketing campaign.
Map your target audience and reach them
Mapping the right target audience is the most crucial part of postcard marketing. The marketer should know whom to reach. Once the target audience is mapped, it’s very convenient to figure out their taste and preferences, needs and wants. Thereby communication can be altered accordingly. Recipient can be individual person or a company. Don’t send postcards randomly to a big number of uninterested people. Even if your target group is small in number, stick to it and communicate effectively.
Always try to add an offer
Normal brand advertising is often ignored. People generally respond much better to campaign which contains attractive offers like – free gifts, free samples, free consultation, lucky draw coupons. The word ‘Free’ easily grabs attention of the reader. So always try to associate your campaign with an attractive offer. As for example a postcard saying ‘Get to know your skin type. Call us today for a free expert consultation and guidance’ gets more effective response than a campaign saying ‘Skin Expert, call @ XXXXX’. An offer adds spice to the campaign and draws in huge number of phone calls and email responses.
Use effective words
An effective hard-hitting headline, call to action words and signing off lines like ‘last date of sending entries’ and the like deadlines are must for an advertisement campaign. These words not only grab attention, but also arouse interest and help in purchase decision. An effective headline is soul of a campaign, grabs attention in the first look. A call to action word like ‘Buy now’ guides one towards the end decision and act as incentive. Do not use difficult words; rather stick to simple yet effective words. You can also include a deadline, like till when the offer will be valid. It sets an urgency to react.
Take care of the design
A good marketing campaign is often marred by a poor design. A good design not only grabs attention, but also makes the reader concentrate in the postcard and preserve it for long. An exceptional design innovation can make the campaign instant popular.
Do a test run and repeat if it works
Once the campaign is ready, test it in a small market. If the trial goes fine, launch it all over your market. If it brings good response and revenue repeat it again.
Tags: Advertisement Campaign, Excellent Design, Expert Consultation, Favorable Image, Free Consultation, Free Expert, Free Gifts, Good Marketing, Last Date, Lucky Draw, Marketer, Marketing Campaign, Marketing Strategy, Postcard Campaign, Postcard Marketing, Purchase Decision, Skin Type, Target Audience, Target Group, Target Market
09 May 10 Is E-mail Marketing Still Effective?
This was the question posed to 1400 marketers by a leading online marketing research agency MarketingSherpa in its “Email Marketing Benchmark Survey”. Overwhelming number of marketers said the effectiveness of the medium is increasing a lot, whereas, a tiny fraction also said that it has significantly fallen down.
The study concluded that the marketers at large organization who have access to huge chunk of quantifiable data said the effectiveness is growing, whereas, their counterparts in smaller organization with less access to quantifiable research data said that e-mail marketing is no more effective.
Not only that the marketing agencies are not very positive about the effectiveness of email marketing campaign. Marketers themselves, but, shared different opinion about the effectiveness of an email campaign. See image for the study report.
Tags: Benchmark Survey, Chunk, Counterparts, e-mail marketing, Effectiveness Of Email Marketing, Email Campaign, Large Organization, Lot, Marketers, Marketing Agencies, Marketing Agency, Marketing Campaign, Marketing Research, Marketing Survey, Marketingsherpa, Online Marketing, Overwhelming Number, Quantifiable Data, Study Concluded That, Tiny Fraction
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