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02 Oct 11 Tips for Online Job Search

Online job search has become quite a common phenomenon among aspirant job seekers. But being ignorant about proper method of job search or searching in inappropriate sites make one land into wrong job. But Internet as a medium offers a huge pool of job resources. You just need to know how to use it and bag a good job. Here are some guidelines for your help.

A proactive effort

Instead of just posting your resume in a job portal and sitting back in a relaxed mind why don’t you become little proactive and design a website or online portfolio blog of yours, where recruiters can come and take a look of your work, get an idea of your skills, goals and personal contact information.

Narrow your options of search

Make sure you upload resume and look for a job only in a website which has good narrowing options by criteria like – by region, by industry and experience, by job titles. You may super narrow your search by criteria like – salary expected, job designation, company names etc. Filtering and refining job search will help you to find better job offers.

Visit company websites directly

Instead of just applying to a given job opening and sending resume, get little proactive. Shortlist some best companies where you would love to work. Now visit that company’s website, target that company and check their career/job opening page. Check out the current vacancies. In case the company is hiring send your resume to the given address. Else, you may write to the human resource manager. Company pages may ask you to fill up a form, detailing your profile for their future reference. If the company is not hiring at present, keep coming back to it again and again to keep a watch.

Industry related websites

You may refine your job search by registering and following the desired industry related websites. You may find national or regional jobs posted in industry related websites, which you may not come to know otherwise. Individuals may post such jobs, hoping for getting response from a bigger pool of qualified applicants.

Job portals can be helpful

Online job portals can solve your problem by doing an extensive search. Recruiters will help you by matching your skills and experience with related jobs and bringing the same to you. You may refer to job portals like recruiterlink.com, onlinerecruitersdirectory.com, searchfirm.com and i-recruit.com.

Subscribe to job alerts

Most of the job portals have this feature of subscribing to their job alerts. You need to sign up in the site to receive email alerts about latest job openings. Or you may subscribe to RSS feeds. This way, even if you forget to visit the job portal regularly and look for relevant jobs, you will be reminded by frequent job alerts.

What are you waiting for? Get started, today!

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09 Aug 10 3 Cs of Online Marketing

The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.

The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.

Content

Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.

And do I need to tell you what a stupendously big e-mail list can do to your online business!

Conversion

What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.

The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.

Who said content is not important…huh!

Community

This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.

A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.

Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.

Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.

Who said organic community…?

The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.

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14 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 6)

This is the last post on networking aspect of twitter job search. Here I will tell you how you can get more out of your networking effort, and how you will be in the good books of highly networked individuals on twitter, so without wasting another moment let’s get started.

Engage yourself

Increase the frequency of your tweets to remain in the eyes of fellow tweeters — out of sight, out of mind phenomenon works more here. Tweet often and tweet regularly, but do not ever cross the thin red line crossing which raises the red flag.

Spread your net

Keep on finding people to tweet to. Do not just tweet to people in your follower’s, find people to add to your list, but, do not start mass following. By doing so, you will be call in spammers who do not listen on twitters. All they know is clutter the twitter time line.

Join the conversation

Tweeting your content is good, but joining the conversation is even better. Read what others are saying, join the conversation, comment on the discussion, be part of it, spread the word, send DM (direct message), and get known. This will help you form a lasting relationship with fellow tweeters. People like you most when you talk about the stuffs they care — in this case, the stuffs they share.

Spread the news

Talking about yourself on and on may make you sound braggart, and talking about what others have to say make you sound influential. See what others are talking about and be the first to tweet about it. This will bring you on the forefront of your industry, and the leaders cannot help but look at you, and recognize you.

Get personal with @

Use @ followed by twitter’s account name to share stuffs with people you want to network with on twitter. This will get their attention. Send out only meaningful tweets using @, and do it sparingly. Overdoing will raise the barrier.

As you can see, finding a job on twitter is not like finding a job on job-search portals. It is about engagement here. You have to engage people first and then ask for a job. This may look like too much work, but it is not. And on top of it, it is highly rewarding. By engaging your prospects in talk, you have crossed half the distance, as talking to them let them know about you. If they like what they see, they will hire you.

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