26 Jan 10 Using Google Adwords To Drive Traffic
Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
22 Jan 10 Avoid Being Burnt Out By Your Job
Getting jaded by your job is no good. Makes you hate your job, and makes the work you have to slog through all the more difficult. In a recession, where finding a new job is extremely difficult, you can’t really afford feeling burnt out at your job. Managing your work, and environment is key to staying happy, and productive at your job.
Plan and prioritize your projects so that you don’t feel overwhelmed by having too many things to do at the last minute. Figure out what you need to complete now, so that you can push a few things off until later. By creating a schedule ladder of importance, you can focus on the tasks and complete them with plenty of time. Taking the stress off, allowing you to relax a bit, and keeping you happy as well as productive.
Remember to take your breaks. Even if you have a ton of work, and you want to skip a break to work through it, don’t! Skipping your breaks will only make you feel more disheartened and overwhelmed. Take that break so you can get some fresh air, maybe a cup of coffee, and relax for a few minutes. You’ll feel better, and will work more effectively when you resume your duties.
Know when to ask for help. Asking for help isn’t a sign of weakness, it’s just finding a solution to a problem that you can’t solve yourself at the moment. What’s worse that having to ask for help, is not getting your work done because you didn’t. Failing on your own instead of succeeding with help should never sound like the better option.
Always stay polite and courteous no matter what. Keeping in a positive mind with a positive attitude is the best way to work through the problematic times. By staying positive you’ll feel better, as will the people around you. You’ll all get more done, and you’ll be much less apt to get overwhelmed, or feel unhappy at your job.
Tags: Cup Of Coffee, Few Minutes, Finding A New Job, Fresh Air, Many Things, Plenty Of Time, Positive Attitude, Problematic Times, recession, Resume, Schedule Ladder, Stress, Work Environment
20 Jan 10 Starting An Internet Writing Career
Writing on the internet, and expecting to get paid for your work, isn’t easy. Most people who don’t have experience in the field may think that setting up a blog, and then getting some traffic is enough to make a living, but it isn’t. In truth you have to work at it, craft your ability, and be prepared to go through some rough patches. How you work through these, and adapt your writing ability, are the keys to your success.
The biggest part about being successful writing is pretty much just being diligent. You have to work at any career, and writing on the internet is no different. You can’t allow yourself to second guess your career choice, or give up when the assignments seem too few and far between. Something has to break eventually, but if you give up, you’ll never get that opportunity.
Learn how to use keywords, and to write SEO. Search Engine Optimization is the most important technique for any internet writer. If you want your articles to garner attention, and be read by the mass public, you need them to get noticed on search engines. Because sites like Google operate searches by using keyword recognition, you need to have your articles formatted properly, and with the correct sprinkling of keywords.
Make sure that you make friends within the industry as well. Network, network, network so that you can connect to as many job providers and writers as possible. These are the people that have and will know about the best jobs. Getting connected to them will open up as many doors as possible, and really get your career moving.
As long as you work hard, and are diligent, you can succeed. Just remember to keep at it, and don’t give up on writing.
Tags: blog, Career Choice, doors, Google, Guess, Internet Writer, Job, Jobs, Mass Public, Moving, Rough Patches, Search Engine Optimization, Search Engines, Sprinkling, Successful Writing, traffic, Truth, Well Network, Writing Career
